Southern California Edison: Website Redesign

The Southern California Edison Website Redesign project is on-going and stems from an overwhelming amount of calls to their help center as well as a brand refresh. The goal is to reduce the help calls by 370,000/yearly, design uniform experiences, and update site’s overall image.

My Role

I am working within a team of 9 with 5 other designers in order to redesign the Southern California Edison website for both residential and commercial use. My specific tasks are as follows:

Design a Registration flow for all SCE users: Map out user journeys. Create high-fidelity prototypes and collaborate with developers to implement the experience for both desktop and mobile environments.

Develop reusable UX components with user flows and wireframes: Collaborate with other UX Designers to ensure consistency of design and experiences.

Conduct UAT on all developed components: Review live builds against wireframes and design specs to identify defects or usability concerns. Document findings and coordinate with dev team to resolve issues.

Lead UAT and PIV testing for Multi-Factor Authentication (MFA): Collaborate with QA and development teams to plan and execute User Acceptance Testing (UAT) and Product Improvement Validation (PIV) sessions. Ensure the MFA experience is free of defects.

Organize and categorize FAQs: Create a structured and searchable FAQ experience by topic, reduce all duplicated questions, and create a usable SVG file to pull from.